RIFTAn ad idea that works once can work again with a different person, place or mood. The hard part used to be filming each version. With Rift you change the cast and the setting in a line and Make another.
This is the follow-up to remake an ad you saw with your own product.
What you need
- An iPhone with Rift.
- The ad clip, shared from where you saw it.
- A photo of your product.
- Two casts and two places you want to try.
Step by step
- Share the ad. Tap Share and pick Rift.
- Add your product photo.
- Describe version one. The cast, the place and the mood.
- Check the Draft, then Make. Save to Library.
- Change one thing and Make again. For version two, change the cast or the place, not both.
Lines to try with Spark
- “Same ad, my hand cream, a woman in her thirties at a bright kitchen counter.”
- “Same ad, my hand cream, a man in his fifties in a garden shed.”
- “Remake this with my trail bottle on a mountain ridge, then in a gym locker room.”
- “Same demo, my pet shampoo, a golden retriever in a bathtub, then a small terrier.”
- “Same ad, my bakery box, a young couple at a table, then an older couple on a porch.”
Tips for a clean result
- Change one thing. Otherwise you will not know why a version worked.
- Keep the product the same. Same photo, same label.
- Choose cast that fits your buyer. Match who actually buys it.
- Post both with the same words. Then the only difference is the video.
Limits
Rift makes the video. Posting, ad buying and results live in the apps you use for that.