How to make a teaser video for a product launch

A teaser shows only part of your product so people want the launch. Add a photo of it and tell Spark how much to reveal.

Teaser shapes

• The silhouette: backlit, shape only.
• The light sweep: a single light reveals an edge, then dark.
• The box: a lid lifts a crack, light spills out, cut.
• The detail: extreme close up on a texture or a colour.

Step by step

1. Photograph the product clean, on a plain background.
2. Add it in Rift and say how much to show.
3. Check the Draft and tap Make.
4. Post with the date. Then make the full reveal for launch day.

Lines to try with Spark

• “Dark studio, a slow light sweep shows only the edge of the bottle, then black.”
• “Backlit silhouette of these sneakers on a turntable, smoke, no detail.”
• “A plain box on a table, the lid lifts a little, light spills out.”
• “Extreme close up on the stitching of this bag, slow pan, shallow focus.”

Tips

• Keep it dark. Mystery needs shadow.
• Make a set: three teasers, each showing a bit more.