TikTok AI-generated content label explained

Updated October 21, 2026 · Reviewed by The Rift team

Short answer

TikTok has an AI-generated content label that tells viewers a video was made or edited with AI. TikTok asks creators to label realistic AI content, and since 2024 it can add the label on its own when a video carries Content Credentials from another tool. If you make a clip in Rift, where Spark, Rift's video agent, builds it from your photos, check the app's current rules and label it when TikTok asks you to.

Short answer: it is a tag that tells viewers a video was made or changed with AI. Here is what to know before your first post.

What you need

A finished video from your Library in Rift.
The TikTok app, up to date.
Two minutes to read TikTok’s current label page.

Step by step

Make the video with Spark and tap Make.
Save it from your Library to your camera roll.
Open TikTok and start a new post with that video.
Look for the AI-generated content setting on the posting screen and switch it on if your video qualifies.
Post once you’ve checked TikTok’s current rules.

Lines to try with Spark

“Me dancing on a rooftop at sunset.”
“My cat as a tiny chef in a busy kitchen.”
“My car driving through a neon city at night.”
“A beach cafe where I’m the barista.”

Tips

Label realistic clips. The more real it looks, the more a label matters.
Read the rules again now and then. Platform rules change.
Keep the note short and plain, such as “made with AI”.

Questions people ask

Does TikTok require an AI label?

TikTok asks you to label AI content that looks realistic. Its help page has the current wording, so check it before you post.

Where do I find the label when I post?

In the posting screen's content settings. Menus move, so look in the app or TikTok's help page.

Will the label hurt my video?

The label tells viewers how the video was made. Labeling honestly keeps you inside TikTok's rules.

Does Rift add the label for me?

No. Rift doesn't post for you, so you add the label yourself when you post.