Instagram AI label explained: what "AI info" means

Updated October 21, 2026 · Reviewed by The Rift team

Short answer

Instagram shows an AI label, called AI info, on some posts to tell viewers AI was involved. Meta adds it when it detects industry-standard signals that a file was made with AI, or when you disclose it yourself as you post. If you post a clip from Rift, where Spark, Rift's video agent, builds it from your photos, check the app's current rules and use any label option it offers.

You’ll see a small line near the name on some Instagram posts. Here is what it means and how to deal with it.

What you need

A finished Rift video saved from your Library.
Instagram, up to date.
A look at Meta’s help page on identifying AI content.

Step by step

Make the video in Rift: tell Spark, check the Draft, tap Make.
Save it from Library to your camera roll.
Start a Reel in Instagram and choose it.
Look in the post settings for an AI label option and use it when it applies.
Post.

Lines to try with Spark

“Me walking into a giant ice cream shop.”
“My dog surfing a small wave.”
“My handmade candles on a sunny windowsill.”
“A quiet street at night in the rain.”

Tips

Say it plainly. A short “made with AI” is clearer than a hint.
Expect the label to appear anyway on some videos, so don’t be surprised.
Recheck now and then. Meta has changed its wording before.

Questions people ask

Who adds the AI label on Instagram?

Meta's pages explain how labels are applied. Check Instagram's current rules, as they have changed before.

Does the label go on every AI post?

Not necessarily. Read Meta's current help page for what triggers it.

Can I remove the label?

Check Instagram's current rules. If your clip is AI-made, it's best to leave it honest.

Does Rift post to Instagram for me?

No. Rift doesn't post for you. You save from Library and post yourself.