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How to make a jewellery or watch video from a product photo

Updated · Reviewed by The Rift team

Short answer

Add a sharp photo of the ring, necklace or watch to Rift and tell Spark one move and one kind of light, such as a slow turn on dark velvet with a glint across the stone. Check the Draft, tap Make, and you get a video of up to 15 seconds in your Library. Photos with the whole piece in frame work best.

Small, shiny things are hard to film. Reflections fight you, and a phone camera hunts for focus. A short video that shows light moving across a stone is what a buyer wants to see, and you can build it from a photo.

This is the narrow version for rings, necklaces, earrings and watches. The general flow is in how to turn a product photo into a video ad.

What you need

Step by step

  1. Add the photo. Open Rift and add the piece.
  2. Tell Spark one move and one light. “Slow turn, a glint crossing the stone.”
  3. Check the Draft. Spark shows the shots and keeps your piece as the subject.
  4. Make. Tap Make and watch the price on the button first.
  5. Compare. Save to Library and make a second look if you want to choose.

Lines to try with Spark

Tips for a clean result

Beyond rings

Cufflinks, glasses frames, hair clips, a keyring, a hand-stamped pendant. If it is small and catches light, the steps are the same.

Questions people ask

Will the stone and the metal match my piece?

Spark copies what the photo shows. A sharp, evenly lit photo with the whole piece in frame gives the closest match.

Can it show the piece being worn?

Yes. Add a photo of the wrist, neck or hand as well, or ask Spark for a hand wearing the piece.

Does it work for watches with fine dials?

Fine print on a dial is hard to hold. Use a close, sharp photo, and check the Draft before you tap Make.

Does a clear product photo matter?

Yes. A sharp, well-lit photo helps Spark keep the piece accurate.

Can I choose the surface it sits on?

Yes. Describe the surface or backdrop, such as a dark tray or a pale cloth, and check the Draft.

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