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How to make a fake ad parody starring a friend or your pet

Updated · Reviewed by The Rift team

Short answer

Pick a made-up product that suits your friend or pet, add their photo in Rift with their OK, and tell Spark, Rift's video agent, the commercial: a close-up hero shot, a big smile, a product that makes no sense. Check the Draft, tap Make, and share a video of up to 15 seconds.

Add a photo of your friend or pet, pick one made-up product, and tell Spark to play the ad completely straight. The seriousness is what makes it funny.

What you need

Step by step

  1. Add the photo in Rift.
  2. Tell Spark the product, the setting and the mood of the ad.
  3. Check the Draft and tap Make.
  4. Send it from your Library to the star first.

Lines to try with Spark

Tips

If you want to remake a real ad format instead, see remake a winning ad with your product.

Questions people ask

Do I need their permission?

Yes, ask before you post. A private joke sent to them is a good first step.

Can I use a real brand?

No. Invent the product so there are no logos or real brands in the video.

Can the actor speak the slogan?

Voice isn't in the app yet, so the video is silent. Say the slogan in your caption when you post.

Can my cat be the star?

Yes. Add your cat's photo and describe the product.